CALL LAB REPORT

Example ReportDiscovery Call Opener
7/10
Solid

A strong opening pitch that establishes relevance and positions you as an expert. The hook works, but you could be more generous with insights before pivoting to questions.

WTF SALES METHOD ASSESSMENT

8/10
Radical Relevance

Strong opening tied to their specific situation. Mentioning Series B shows homework.

"I noticed TechCorp just closed your Series B"

7/10
Diagnostic Generosity

Good framing of the problem but could give more tactical insight upfront.

"processes that got you here start breaking at 50 people"

6/10
Permission-Based Progression

Question at the end is good but could build more permission before asking.

"what keeps you up at night about scaling"

Overall: Solid opener with room to be more generous with insights before asking questions. You earned attention but haven't fully earned permission to dig deeper yet.

Technical Scores

70/30
Talk Ratio
7/10
Question Quality
6/10
Active Listening

YOUR TRANSCRIPT

Hi Sarah, thanks for taking the time. I noticed TechCorp just closed your Series B — congrats on that. I imagine that means the scaling challenges we discussed are about to get a lot more real. I work with companies at exactly this stage — when the processes that got you here start breaking at 50 people. What we do is help you identify which systems are going to crack first and build the infrastructure to scale past 100 without losing what made you successful. I'm curious — when you think about the next 12 months, what keeps you up at night about scaling the team?

+ WHAT WORKED

  • Specific reference to their Series B funding — shows you did homework
  • Clear problem framing: "processes that got you here start breaking"
  • Open-ended question that invites them to share their real concerns
  • Positioning as expert for their specific stage

- WHAT TO WATCH

  • Talk ratio is still high — you're talking more than they are at this point
  • Could give a concrete insight before asking them to open up
  • Permission-building could be stronger — you jumped to a big question quickly

YOUR ONE MOVE

Before your next big question, offer something valuable first. Try: "What I typically see at this stage is [specific pattern]. Does that resonate, or is your situation different?" This earns you the right to dig deeper.

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